Creative Direction
Everand. What's your story?
The story of your life is always being written;
an ever-evolving expression of who you are and where you’ve been.Â
Everand invites you to take your story in new directions.Â
Your home for adventure, intrigue, escape, and connection, Everand gives you the key to a universe of your own making.
A new world in every title.
A new horizon in every idea.
A space that reflects your interests and evolves with you. Your next chapter starts here.
Everand is not just an app; it’s a sanctuary where stories thrive and dreams take flight. With the central theme of “What’s Your Story?” pulsating at its core, we beckon readers to embrace the ever-unfolding narrative of their lives. Each moment, each chapter, a canvas for self-expression and discovery. Through bold visual storytelling, we invite users to transcend reality and unlock a universe of infinite possibilities.
Localization
Imagine a yellow sofa suspended in surreal landscapes, beckoning readers to unwind amidst the unexpected. From the bustling streets of New York to the serene shores of Malibu, Everand’s localized approach redefines the reading experience. Leveraging AI, I have seamlessly integrated the brand’s (new) iconic yellow hue into diverse settings, resonating with audiences across the globe. Whether perched atop the Golden Gate or nestled in the heart of Alaska, the Everand experience knows no bounds.
Step into your world
Step into a kaleidoscope of literary landscapes, each meticulously curated to captivate the senses and ignite the imagination.
I have crafted bespoke worlds for every genre, inviting readers to lose themselves in realms of fantasy, mystery, romance, and beyond.
The brand new (and ever evolving) expansive library of visuals sets the standard for creative production, ensuring that each genre possesses a distinct and immersive identity.
Through relentless A/B testing, we are able to refine our approach, tailoring the user experience to perfection and solidifying Everand’s position as a beacon of innovation in the digital realm.
In the realm of Everand, the story never ends. It evolves, adapts, and unfolds with each turn of the page.
Through a harmonious fusion of creativity and technology, I have helped them redefine what it means to explore the boundless expanse of human imagination.
I have created the foundation for an exciting journey, where every moment is an invitation to discover the extraordinary within the ordinary.Â
At the heart of this groundbreaking workstream, lies my commitment to flexibility. During the first part of our collaboration, I spearheaded the delivery of over 1500 individual assets, ranging from localized scenes to immersive literary genre worlds.
This equips the team at Everand with the tools necessary to craft bespoke user experiences tailored to each individual. Whether it’s showcasing the perfect main genre image or dynamically adapting genre selections in sync with user preferences, my approach ensures that every reader feels seen and understood.
This level of adaptability not only enhances user engagement but also solidifies my position as a trailblazer in delivering personalized content that truly resonates.
Badges
I have also proposed the idea of collectible badges, to celebrate the users’ milestones – from the more traditional ones to the more unusual and delightful (like Sugar, an award for bailing on a book 😆).
These will eventually become 3d objects to collect and display in-product (as well as collectible vinyl toys).
