The Art of AI is a collaboration between Intel Corporation, Microsoft and three leading artists within the emerging field of #AI-created fine art. The art moves beyond the realms of simple text-to-image platforms and into something completely different, an interactive experience powered by the same open, diverse AI solutions that Intel and Microsoft use to power industries and businesses across the planet.
Microsoft Ignite is the technology giant’s largest annual event for technology professionals and developers worldwide.
Each year, it brings together an average of 350,000 digital attendees and 4,000 in-person. It is the moment when new tools, initiatives, and services are announced to continue advancing in the digital transformation we are immersed in.
Microsoft Ignite is a meeting for professionals who want to face and prepare for current and future challenges, anticipate their customers’ needs, and improve their lives through technology.
I have collaborated with Phantom and SϴUNDS⁕ℲUN to bring to life an interactive experience and build the first GenAI powered vending machine that generates individualized creative products based on your mood and personal tastes.
My piece explores the idea of the future of retail, where Al and human desire converge. This installation creates a microcosm of choice and delight, transforming selections into unique generative art pieces. Each choice triggers whimsical, tangible reactions within the machine’s ecosystem, seamlessly blending digital interactions with generative art prompts.
The goal is to bring the potential of Al in retail to life, showcasing its capacity to understand, personalize, and surprise, ultimately redefining the future of retail as a warm, engaging, and individualized experience.
Thousands of individual artworks have been created during the 2 days event – so much so that intel decided to extend the experience onto the web for several months after the actual event.
